🚀 Dominating the VR headset industry with an impressive 80% market share, Meta has been the undisputed leader. 😱 But the game is changing.
Apple, at WWDC 2023, unveiled their much-anticipated mixed-reality headset, the Vision Pro. This means Apple and Meta are now vying for the same market space.
💡 Yesterday, Mark Zuckerberg, the CEO of Meta, shared his insights on Apple’s newly announced mixed reality headset, the Vision Pro. Here’s a brief overview of his perspectives
Apple’s Entry into Mixed Reality
Zuckerberg sees Apple’s venture into the mixed reality space as a significant validation for the category. He believes that Apple’s strong reputation and dedicated fanbase will encourage many to explore the potential of virtual reality, augmented reality, and mixed reality as integral parts of the next computing platform.
The High Price Point of Vision Pro
However, Zuckerberg also highlighted the high price point of the Vision Pro, which is set at $3500. He expressed concern that this price may not be affordable for many consumers. He suggests that this could potentially increase demand for more affordable options, such as Meta’s Quest 3, which he believes offers a great experience at a more accessible price point.
Different Focuses of Apple and Meta
Zuckerberg went on to discuss the different focuses of Apple and Meta. He described Apple as a company that focuses on high-end products, while Meta aims to make technology accessible to a wider audience. He also pointed out that the companies are targeting different use cases. For instance, Apple’s launch materials seemed to focus more on people sitting and looking at screens, while Meta is more focused on social interaction, communication, and active experiences like fitness and gaming.
Design Trade-offs
Zuckerberg also touched on some design trade-offs, such as Apple’s decision not to include controllers with the Vision Pro. He believes that while there’s elegance in navigating a system with eye gaze and hand tracking, controllers offer a more tactile feel and precise control for gaming.
The Future of the Metaverse
Towards the end of the discussion, Zuckerberg expressed his excitement about the future of the metaverse and the potential of avatar technology, hinting at more to come from Meta in this area.
Stay tuned for more updates on this exciting development in the world of mixed reality.
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